BLOOMEX CUSTOMER REVIEWS

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BLOOMEX LAUNCHES NEW FUNERAL PRODUCTS

OTTAWA, July 2008 - Bloomex, the fastest growing online florist in Canada, has redesigned its funeral arrangement and products for a fresh new spin to depict the universal changing of opinions when it comes to selection of funeral products.



Bloomex Creative Design team has been studying 2008 trends in the market, and has released a fresh bold selection of funeral arrangements.



“The growing change in attitude towards funerals has given us new ideas of how we can design funeral arrangements that celebrate the life of someone departed, and as society changes, we are changing with them to meet their needs, “ says Jeff Godfrey, Marketing Manager for Bloomex. “The loss of a loved one is definitely tragic in that they are departed from our Earth, but they are not departed from our memories and hearts. More and more people are celebrating the life of a recently departed, and thus want colours, scents and flowers to portray joy, celebration and festivities of times shared with that special someone.”



The new arrangements come in a variety of intense colours, and mixtures of various traditional flowers, flattered with tasteful exotic flowers. We have taken the all-time favourites, such as roses and used softer brilliant colours such as pink, purple, coral, and yellow. We incorporated more striking colourful flowers such as delphiniums, lilies, gladiolus and asters, to mix and compliment the traditional carnations and roses, creating a magnificent masterpiece of fragrances illustrating the joy and commemoration of a special person that will be dearly missed and forever remembered.



Bloomex Management realizes that not all generations share this new concept of funerals arrangements, in which we have continued to offer our traditional funeral products. These collections are just as beautiful and elegant as the modern ones, however they concentrate on less vibrant colourful flowers, generally using red, white, soft hues of purple and yellow. The conventional flowers such as carnations and roses are still the popular favourites among the traditional funeral arrangements.



As well as initiating new vibrant colours to our new funeral products, we have also implemented unique inventive designs not offered in the past. Included in these new products and collections are casket sprays of vibrantly luscious Gerberas daisies, standing wreaths in both traditional colours, and festive exciting colours and flowers. Bloomex offers an array of modern, contemporary, and remarkable funeral arrangements that cater to your preferences and needs, and to top it off, we also provide customer orders.

CANADIAN ONLINE FLOWER COMPANY TAKES COMPLAINTS SERIOUSLY


OTTAWA, June, 2008 - Bloomex, the fastest growing online florist in Canada, has come together with Ellen Roseman of the Toronto Star. This encounter came about after several customer complaints were published on Ellen Roseman’s blog site, which had imprecision of Bloomex policies and procedures.

Mrs. Roseman, who describes herself as an advocator for consumer issues, positions herself on the side of the consumer to battle alongside annoyed, testy and disgruntled consumers in their dealings with big companies. Her blog site is just that, a place for discontented consumers to voice their experiences, and deter others from dealing with certain corporations.

The owner and President of Bloomex, Dimitri Lokhonia, met personally with Ellen Roseman to give clarification, and resolve some of the misapprehension of Bloomex policies. Mr. Lokhonia admits that there have been mistakes in the past, and in an effort to correct these issues, we implemented a new system that will allow customers to get answers to their questions almost immediately. “We could not possibly predict the enormous growth of Bloomex, especially in the past year”, says Dimitri Lokhonia. “We realized we needed a more interactive, customer centric system that is easily available, and understandable to our customers, which is why we created these two new systems”

Bloomex, a national Canadian online floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized system. Since it’s inauguration in January 2006, Bloomex has grown to an exponential growth rate of 200%. The magnitude of its success was unpredictable, and in the light of this development, Bloomex Management implemented new systems to properly deal with the quantity of orders being placed, designed and shipped.

With the initial installation stages now complete, Bloomex was pleased to announce the implementation a state-of-the-art customer service system in order to keep pace with the company's dynamic growth. This new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently. In addition to this ultra-modern customer service system that has received optimistic reviews, a new tracking system will work in conjunction and hold all our employees accountable. Bloomex anticipates this new tracking system will improve overall customer satisfaction.
”Our customers are always our #1 priority and we continuously strive to provide the very best products and services”, says Angela Malik, Customer Service Manager of Bloomex. “ We are confident that our two new systems will alleviate some of the issues that have faced us in the past.”

After the initial meeting with Ellen Roseman, Dimitri Lokhonia placed Michelle Robitaille, the Public Relations Manager at Bloomex and Ellen Roseman in contact to assess some of the past complaints, and give Bloomex an opportunity to correct situations where they made mistakes. Michelle Robitaille has reviewed each complaint seriously, extracting all order details from the Bloomex system to determine accountability and try to rectify them. This has initiated customer refunds, credits, discounts and re-sending of products where Bloomex has taken the initiative to regain customers that have had unsatisfactory dealing with Bloomex, as well as ensuring these concerns do not arise in the future.

“Our goal is to address the issues of past Bloomex clients, and offer them reasonable compensation where we made mistakes. Due to the nature of our business, and human error, we do make mistakes, but we always try to resolve these as quickly as possible to maintain customer satisfaction.” Says Michelle Robitaille. “We have made several changes to our website so that our policies and guarantees are easily visible in numerous locations across our website, eliminating unjust expectations. Bloomex’s business model continually permits them to provide the freshest flowers possible at the lowest price.”

Bloomex Introduces New Customer Service System


Bloomex, the fastest growing online florist in Canada, has implemented a state-of-the-art customer service system in order to keep pace with the company's dynamic growth.

With the initial installation stages now complete, Bloomex’s new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently.

"We simply weren't satisfied with the time it was taking for us to handle customer inquiries," said Angela Malik, Customer Service Manager. "The implementation of this new platform marks the completion of the first major step in the 'Improving Customer Service' campaign at Bloomex, and is the first of many customer-centric enhancements aimed at improving the communication experience for our customers."

For example, Bloomex is now utilizing Crafty Syntax to give customers 24/7 self-service access to Bloomex Live Help, Questions & Answers, or to email their questions directly to a Bloomex agent. With Live Chat powered by Skype, customers are able to chat real time with a Bloomex agent to change/modify order details such as delivery time, address changes, additions to orders, etc.

Through handling most queries via our new Interactive Customer Service System, Bloomex management is able to respond faster and more efficiently to customer complaints, rectifying situations immediately, and with customer “call back” times being dramatically reduced. Being the only floral company in all of Canada, which provides in house 24/7 live customer service, Bloomex’s call centres serve between 500 to 1,000 calls on a daily basis. The mounting successful growth of Bloomex and its divisions, and increase in customers made it nearly impossible to keep pace with the volume of customer service inquiries.

“This new interactive system will improve customer service at Bloomex by ending the frustration of long hold times, decreasing demand for agent time, and controlling costs by enabling Bloomex to offer personalized customer service without adding new staff at an increased cost to the consumer," said Dimitri Lokhonia, president of Bloomex Inc.

For further information:
Michelle Robitaille,
Public Relations,
Bloomex,
(613) 228-7673,
publicrelations@bloomex.ca