You know that we're proud to be a Canadian organisation, but did you know that we have thriving operations 'down under?' Our business is growing quickly, and it's all thanks to our unbeatable prices (35 to 50% less than the competition), prompt delivery and great customer service.
Bloomex Australia is your one-stop-shop for flowers, gift baskets, gourmet foods and so much more.
Check out our blog for the company, and give them a follow on Twitter or Facebook. In the meantime, check out this great video that shows why we're number one in the land of Oz. Cheers, mate!
Showing posts with label australia. Show all posts
Showing posts with label australia. Show all posts
Friday, 21 March 2014
Friday, 28 February 2014
Shop us on Amazon!
Founded in 1995, Amazon is one of the largest retailers in the world. Much like Bloomex was ahead of the curve for online flower deliveries, Amazon was a preeminent leader in e-commerce. We're proud to have a page on there.
Whether you're looking for flowers in Canada, the United States, or Australia, it's a great place to start to find out what you need to know about Bloomex products.
As you may know, we offer a wide variety of gorgeous rose, tulip and mixed bouquets. The prices on Amazon are consistent with what we offer on our site, but you may prefer shopping there if you already have an account registered with them.
Browse our page there for some of our top-selling bouquets, gift baskets and more. You can even shop in French if you prefer.
And if you're so inclined, don't forget to connect with us on our social networks; we're currently working on growing our connections on LinkedIn!
Thursday, 27 February 2014
Bloomex fulfills nearly 10,000 Orders for Valentine’s Day 2014
Bloomex.ca, Canada’s leading online florist, is proud to announce that it fulfilled over 9,900 orders for Valentine’s Day 2014.
That marks the best Valentine’s Day yet for the flourishing company, which sent out orders to every province from coast-to-coast.
“We are so pleased that our customers used Bloomex in record numbers,” said Mark Camphaug, Director of Marketing & Sales for Bloomex. “Our continued year-over-year growth is a testament to the value we’ve been able to provide Canadians since the company was founded in 2005.”
In Australia, the company delivered nearly 3,000 orders this Valentine’s Day, another record for the company in that country.
“Australia continues to really embrace the quality and value that Bloomex is able to offer through our unique business model and commitment to service,” said Brendan Dyke, Marketing Project Manager for Bloomex Australia. “Our success this Valentine’s Day is indicative of the fact that Bloomex is flourishing in Australia, and we really have our valued customers to thank for that.”
Bloomex, based in Ottawa, Ont., is the largest online florist in Canada. Customers’ orders are processed through the company’s site at Bloomex.ca or through the company’s dedicated team of customer service staff.
In addition to flowers, the company offers a variety of other gift items including gift baskets, gourmet foods, sweets and treats, balloons and a large selection of other items.
The company services Canada, the United States and Australia. Unlike most other companies in the florist industry, Bloomex fulfills the production on the vast majority of its customers orders, buying flowers directly from growers and shipping them through a network of ten production facilities in three countries (located in Halifax, Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary, Vancouver, Miami, Fla., and Sydney, Aus.)
2013 was the company’s best year ever and the company is expecting to best it in 2014, with a new website design headlining the list of exciting developments.
MORE ON THE COMPANY:
Thursday, 6 February 2014
10 Crazy Facts About Valentine's Day
via the Bloomex Australia blog:
Valentine’s Day is just around the corner. With less than 10 days until February 14, we thought we’d take a look at some fun and interesting facts that you might not have known about this special day of love.
1. Men do the majority of Valentine’s day spending, shelling out over $125 on average each February 14. They also account for about 75% of flower purchases each year.
2. But women do outrank men in purchasing actual Valentine’s cards, accounting for an estimated 85% of all V-Day card purchases.
3. Valentine’s Day cards are big business — about 1 billion cards are exchanged each year in the United States alone.
4. The profession that receives the most Valentine’s cards? Teachers.
5. In Japan, women are the primary gift givers on Valentine’s Day, showering their men with chocolate. The men return the favour a month later, on March 14.
6. Upwards of 200 million roses are sold in the United States alone for the Valentine season.
7. Each Valentine’s Day, Verona, Italy — the setting of Shakespeare’s Romeo & Juliet — receives 1000 love letters, addressed Juliet.
8. According to multiple sources, 64% of American men make no Valentine’s Day plans in advance.
9. Valentine’s Day is a boon for manufacturers of candy hearts — about 8 billion of them are made each year, specially for Valentine’s Day.
10. In Saudi Arabia, Valentine’s Day is completely banned. No flowers, no chocolates exchanged, no wearing of red — bet that sounds pretty nice to some people!
MORE INTERESTING READS FROM THE BLOOMEX BLOG
1. Men do the majority of Valentine’s day spending, shelling out over $125 on average each February 14. They also account for about 75% of flower purchases each year.
2. But women do outrank men in purchasing actual Valentine’s cards, accounting for an estimated 85% of all V-Day card purchases.
3. Valentine’s Day cards are big business — about 1 billion cards are exchanged each year in the United States alone.
4. The profession that receives the most Valentine’s cards? Teachers.
5. In Japan, women are the primary gift givers on Valentine’s Day, showering their men with chocolate. The men return the favour a month later, on March 14.
6. Upwards of 200 million roses are sold in the United States alone for the Valentine season.
7. Each Valentine’s Day, Verona, Italy — the setting of Shakespeare’s Romeo & Juliet — receives 1000 love letters, addressed Juliet.
8. According to multiple sources, 64% of American men make no Valentine’s Day plans in advance.
9. Valentine’s Day is a boon for manufacturers of candy hearts — about 8 billion of them are made each year, specially for Valentine’s Day.
10. In Saudi Arabia, Valentine’s Day is completely banned. No flowers, no chocolates exchanged, no wearing of red — bet that sounds pretty nice to some people!
MORE INTERESTING READS FROM THE BLOOMEX BLOG
- 7 Stunning Tips to Make Your Flowers Last Longer
- 7 Fascinating Facts About the Iris
- 6 Cities that Claim to Be Flower Capitals
- The Meaning of Rose Colours
Friday, 11 October 2013
Why do flowers cost so much? 5 Factors That Drive Up Costs for Traditional Florists
Why are flowers so expensive from local florists? They're a perishable product, and they certainly don't last forever. Flowers are often an emotional-based purchase -- whether they're for a birthday, wedding, anniversary, or 'just because,' the market in North America is just used to paying exhorbinant amounts. But people generally like to make nice gestures,
There are a number of reasons why local florists charge so much; let's explore a bit, go over some of those reasons, and show you why Bloomex is better.
The other consideration is that a majority of local florist operations are affiliated with wire-services -- you know, the big guys that you call on the phone to place an order. Those wire-services essentially farm out the orders to the closest local florists... and, of course, charge the florist a fee for getting the order. More costs passed on to the consumer.
So how is Bloomex better? Let's take a look at the ways:
1. Bloomex doesn't employ the use of importers or wholesalers. We buy our flowers directly from the growers, and our position as Canada's biggest florist gives us excellent buying power. There's no one else taking cuts along the way, so we're able to offer lower prices to our customers.
2. Being an online and phone-based operation, Bloomex has no need to maintain extensive storefront space. We own our own production facilities, strategically placed in urban centres throughout the nation, and ship directly to our customers' doors.
3. We have centralized sales and customer service operations, so we don't pay anyone a cut for the blessing of receiving an order. We take the order and we fulfill it, reducing the costs you'd pay through the other guys.
4. With a large volume of sales, our cost of doing business is much lower, in a relative sense, than that of local florists.
These are the reasons that Bloomex is able to offer such great value for customers in Canada, the United States and Australia. Our model is very different -- and it works.
There are a number of reasons why local florists charge so much; let's explore a bit, go over some of those reasons, and show you why Bloomex is better.
1. Importers
The vast majority of fresh cut flowers sold for use in Canada and the United States are grown in Central and South America, in places like Ecuador, and especially Colombia. Importers arrange transit to North America. The cost of importation and transit means that those costs are passed on to the next step of the buying chain.2. Wholesalers
Wholesalers (or 'buyers') buy vast amounts of flowers. They are either working on behalf of local flower shops, or have agreements in place for distribution to them. Florists buy bulk amounts of flowers from the wholesalers, but pay more than the wholesaler paid to the importer for the flowers.3. Florists
The local mom-and-pop florist shop, in turn, needs to make a margin on the amount that they paid to the wholesaler for the flowers. And with a little bit of ribbon, and a bit of type spent on arrangement, those margins can be substantial. Florists take the raw products and turn them into bouquets and arrangements, which, as mentioned, people are used to paying a premium for.The other consideration is that a majority of local florist operations are affiliated with wire-services -- you know, the big guys that you call on the phone to place an order. Those wire-services essentially farm out the orders to the closest local florists... and, of course, charge the florist a fee for getting the order. More costs passed on to the consumer.
4. Brick-and-mortar operations
Businesses have got to be where the people are, and for many, that means expensive leases or rents in highly populated urban areas. That doesn't come cheap: in smaller cities like Halifax, that can mean about $70 per square foot, and in bigger centres like Vancouver and Toronto, retailers in some areas pay up to $200-$300 per square foot for space. Those costs are burdensome to small businesses, who have to charge their customers more to offset the cost of being in a decent location.5. Staffing and competition
Say a local florist has two full-time as well as a couple of part-time employees. In quieter months for buying flowers, such as July and August, for example, they're still 'responsible' for those people's livelihoods, regardless of the fact that the floral industry as a whole is prone to huge peaks and deep valleys in terms of the amount of business they see. In a small operation, with a low volume of sales, those costs add up.So how is Bloomex better? Let's take a look at the ways:
 |
| An example of the price difference between 'wire service' florists and Bloomex. |
2. Being an online and phone-based operation, Bloomex has no need to maintain extensive storefront space. We own our own production facilities, strategically placed in urban centres throughout the nation, and ship directly to our customers' doors.
3. We have centralized sales and customer service operations, so we don't pay anyone a cut for the blessing of receiving an order. We take the order and we fulfill it, reducing the costs you'd pay through the other guys.
4. With a large volume of sales, our cost of doing business is much lower, in a relative sense, than that of local florists.
These are the reasons that Bloomex is able to offer such great value for customers in Canada, the United States and Australia. Our model is very different -- and it works.
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